With Contact Attributes you can get a better overview of your customers and they allow you to personalize your Marketing and Rewards more easily.
Manage your Contact Attributes by logging in on the Business Dashboard. Go to your Contacts via the menu bar, and select Manage attributes. Here you will find an overview of your existing attributes. Click on an attribute to edit it, or click on Add in the top right corner of your screen to create a new contact attribute.
What are Contact Attributes?
A contact attribute is a characteristic that helps differentiating your customers. Standard attributes include the customer's email address, their date of birth, their current credit balance and associated shops, but by adding attributes that are relevant to your business you can get a clearer image of who your customers are. This can be used for more personal marketing, and available rewards depending on customer behavior.
How to use Contact Attributes?
A contact attribute can be anything. Contact attributes can be filled in by the customers themselves, or automatically updated depending on your preferences. Below you can find a few examples in which different attributes can be used. Be as creative as you please when creating questions and answer options!
- True or False: Does the customer live in the same city? Are they old enough to buy alcohol? This type of attribute can be used to easily divide different groups of customers.
- Select: This type of attribute allows customers to choose between multiple options. Examples can be their gender or their favorite product, but it can also be used for classifications. Let's say a customer that has less than 10 visits per year gets a Bronze label, people with 10 to 99 visits are in the Silver category, and customers with 100 visits or above per year fall into the Gold category. You can adjust the available rewards per category to motivate people to visit more frequently.
- Multi-Select: This attribute type allows the customer to select multiple available options of the same topic. If you have newsletters on different topics, you could list them so customers can select the topics they are interested in. This way a customer could select Beer and Wine, but leave Coffee unmarked if they only want marketing on Beer and Wine.