The meaning of 'purchase price' on a reward

The Purchase price is the cost of the reward you offer.

It is important for your accounting that you know how many rewards have been redeemed with you, over time, and at what purchase price. This i show you know what redeeming rewards actually costs your business.

The purchase price is only visible to you - and not to your contacts.

The purchase price of a reward can be added by clicking on the reward. Under 'Advanced' you will find the Purchase price field.